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The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property


reviewed by Chelsea Lyles & Gabriel Serna

coverTitle: The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters
Author(s): Jacob H. Rooksby
Publisher: Johns Hopkins University Press, Baltimore
ISBN: 1421420805, Pages: 392, Year: 2016
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Cite This Article as: Teachers College Record, 2017, p. -
http://www.tcrecord.org ID Number: 22146, Date Accessed: 9/24/2017 3:22:52 PM



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